Laura Eiro has an extensive background in transport policy sector, and she has for many years been in the heart of developing the Finnish transport policy and the concept of Mobility as a Service. Laura is passionate about promoting sustainable and user-friendly mobility.

Currently Laura works as a Program Director at ITS Finland. Laura has been active in developing the National Growth Program for the Transport Sector and is currently leading the implementation of the Programme. She is promoting digitalisation of transport, new mobility solutions and a smart and clean transport system while driving strong collaboration of the research, public and private sectors to support the development of business-driven ecosystems.

Previously Laura has worked in the Ministry of Transport and Communications of Finland in various positions. In the past years, Laura has had a key role in reframing of the Finnish transport market legislation to meet the future needs and to allow the development of new mobility services.